internet marketing / be your digital best: digital marketing philippines

Google Ad Words reports that the term "internet marketing" (9900 searches in May) is searched for a lot more than the term "digital marketing" (vs 720 searches) in the Philippines.

I wish I could re-set this whole blog to remind us to "be our INTERNET best", but that really isn't practical. The web is, right now, the biggest chunk of "digital" channels. But increasingly, mobile is becoming more important. And each traditional / mainstream medium is finding ways to go digital as well - TVs in the US run on digital signals, radio stations are now streaming online. Dynamic electronic billboards are slowly replacing traditional  tarpaulin OOH.

I wonder when local searches will catch up with this. When they do, www.beyourdigitalbest.com will be waiting!

photo by Andrew-Hyde	via PhotoRee

DIGITAL STRATEGIC PLANNING | be your digital best: digital marketing philippines

Being in tune with the digital landscape in order to find meaningful roles that brands can play in consumers’ digital lives

• Identifying the Role of Digital in line with interactive capabilities & relationship-building
• Designing a Digital Engagement Plan that capitalizes on consumers’ digital habits
• Developing a Measurement & Optimization Strategy that will trace accountability & maximize ad budgets

Have been trying to define this all weekend! What do you think?
Can I do all of these things? Almost! The biggest problem is the third bullet. But am working on it.

a new call-to-action: click or call

I liked hearing a lot of commercials ending with "CLICK OR CALL" as the call-to-action.

It acknowledges the diversifying ways that people are getting in touch with brands, and reminding them that they can often get easy, relevant service through optimized company websites.

photo by somefool ∴ Matt	via PhotoRee