Wednesday, February 24, 2010

content via manmercial

Have been trying to shift mindsets at work from "promo" to "content". I know that should be a cardinal rule but you'd be surprised how easy it is to forget content, brand utlitity or content strategy once a digital project gets bogged down by deadlines, timelines, "usability"...

Was reminded of that by the Manmercials by Old Spice.

Most have decent video view counts, but "The Man Your Man Could Smell Like" is the most popular one!

From the ad agency, Wieden+Kennedy: "We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it." Ahhh. Thanks for clearing that up. Props also on a highly product-focused ad that is equally entertaining. Both clear and clever!

The agency is receiving props for skipping a multi-million dollar spot during the Superbowl and going viral instead. With almost three million views in just over three weeks, they must have overshot KPI's by a million percent. Nice.

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