Sunday, June 27, 2010

DIGITAL STRATEGIC PLANNING | be your digital best: digital marketing philippines

Being in tune with the digital landscape in order to find meaningful roles that brands can play in consumers’ digital lives
  • Identifying the Role of Digital in line with interactive capabilities & relationship-building
  • Designing a Digital Engagement Plan that capitalizes on consumers’ digital habits
  • Developing a Measurement & Optimization Strategy that will trace accountability & maximize ad budgets

Have been trying to define this all weekend! What do you think?
Can I do all of these things? Almost! The biggest problem is the third bullet. But am working on it.

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1 comment

Maurice Pineda said...

Great thought as well as great information regarding the strategic planning on digital marketing. Thanks for sharing this with us.

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