- Identifying the Role of Digital in line with interactive capabilities & relationship-building
- Designing a Digital Engagement Plan that capitalizes on consumers’ digital habits
- Developing a Measurement & Optimization Strategy that will trace accountability & maximize ad budgets
Have been trying to define this all weekend! What do you think?
Can I do all of these things? Almost! The biggest problem is the third bullet. But am working on it.
1 comment
Great thought as well as great information regarding the strategic planning on digital marketing. Thanks for sharing this with us.
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