Wednesday, January 12, 2011

fashion by invitation

First group buying, now invitation-only online fashion

Wrote about the potential of group buying to take off in the Philippines right before the launch of local services Cash Cash Pinoy and Buyanihan. Now there are also Beeconomic (just bought by Groupon) and Deal Grocer, a higher-end version.

Another e-commerce trend that has become popular in the last few years is websites that provide discounted high-end fashion but with invitation-only membership. The most popular US sites are Gilt and Rue La La.

Today saw a friend post about

This is the first exclusive high-end fashion website I've seen locally. Given the plethora of online coupon sites popping up there seems to be a market of web-savvy Pinoys who are ready to take their credit cards out and finally use them online. But are we ready for online high fashion?

Will this fly? Let's see. In the meantime, I await my invitation!

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