Some things will never be the same. Some things will never change.
When I was a very impressionable intern, a very kind art director lent me a book that someone else had given him when he was thinking of getting into advertising.
It excited me because it was well designed, and because he was my intern crush. Cut to today and I've been at the same agency, pretty much, for almost five years. So even if this book only rates with two stars on Amazon, I think it was pretty effective.
I'm working with an intern now and I think I will pass it on to her. I wonder what she'll take out of it, if she will be as excited as I was when I first felt the agency buzz.
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