Saturday, September 29, 2012

extracurricular activities

The case for continuing education

Our whole team is studying!
Beau, our Strategic Planner, is enrolled in Gamification on,
El, our associate, is reviewing Idea crafting on, and 
I've just started graduate studies at The New School

Given our insane work schedules and frequent overtime, actually going back to school even just for one course at a time would be impossible. But because we're able to take classes virtually at the time and place of our choosing, we can keep studying.

I get a dorky kick out of how we're digital practitioners studying in such a digital way, but it really is exciting that it is now easier than ever to keep learning about practically any topic through self-initiated research and even formal study.

Being digital means constantly refreshing.

Ongoing learning is something I feel really strongly about, especially in the service of gaining fuel that will help us master our craft. And for people like me, there is joy even in the learning process alone :)

Throughout my career, connectivity helped me deepen my understanding of digital. Reading blogs and Twitter feeds keep me updated about marketing and tech developments. Online classes have allowed me to explore topics in-depth – HTML programming in 2008 to understand the building blocks of the web (on, and a Certificate in Digital Media Marketing at New York University (partly in person and partly online) that exposed me to digital mechanics and "How"s of marketing in this space.

Now that I have people working with me on our digital team, I'm glad I can infuse their work paths with this same value. As strategic planners, we need to have a handle on new technologies and a working understanding of new behaviors created as a result of interaction in this space.

Digital is completely new and thus requires some amount of study and critical thinking - could be informal, could be at a school, but serious digital practitioners need to put the time in to understanding the space. And as things are constantly changing, we must study, re-tool and re-fresh continuously.


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