Where do we go from here?

What is the future of our ad industry?

"The house that advertising built was consumer packaged goods. They taught that detergents and soaps could be wrapped in emotion. You were a better mom, you were more American, you were a more elegant European if you used a certain type of hand soap. This is the house that advertising built. Last year [in] the house that advertising built, almost 90% of all CPG brands lost share, and two thirds lost revenue. Why? Because advertising sucks. And if you're wealthy you can opt out of advertising. We are now downloading "Modern Family" and paying two bucks for it from iTunes soley so that we can avoid the advertising. Advertising is becoming a tax only poor people pay."



Good talk by Scott Galloway, NYU Stern professor and founder of L2.