Users are alerted on daily deals with promotions for restaurants, spas, stores, home services, etc. Each announcement includes the original price, discounted price and the minimum number of people that need to avail for the discount to be activated. Crowdsourced group buying.
I subscribed to their updates while in New York recently and got offers for discounted gym classes, maid service and restaurant gift certificates. Would probably have tried something if I'd been around long enough!
Would the same concept work here?
Have been wondering if this would work in the Philippines. Breaking it down, the operation would require
- Merchant partners
- a digital Distribution Platform
- Critical Mass - interest and participation, and an
- Online Payment Facilities
The verdict?
Maybe not yet. While the right marketing could drive enough interest and participation in GMA, this might not be enough to constitute critical mass.
Who could capitalize on the trend
As internet penetration grows though, you never know! And maybe the offer needs to be put forth before demand grows.
- Coupon companies, e.g. Enjoy
- Credit card companies who want to build the online shopping habit. Hmmmm!
