Wednesday, June 16, 2010

a new call-to-action: click or call

I liked hearing a lot of commercials ending with "CLICK OR CALL" as the call-to-action.

It acknowledges the diversifying ways that people are getting in touch with brands, and reminding them that they can often get easy, relevant service through optimized company websites.

photo by somefool ∴ Mattvia PhotoRee
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Tuesday, May 25, 2010

Internet Marketing Philippines

What is the state of Internet Marketing Philippines?

Some questions I have, and hope to slowly find the answers to:
  • How much are we really making? (Industry revenue)
  • Who are the most "digital" clients - among multinationals, other big local businesses and SME's?
  • Who are the key players - agencies, boutiques or freelancers?
  • Who is leading the charge on to develop research and data on usage among different segments? 
  • What are the localized industry measurement standards?
I think these are things we need to figure out to properly grow the industry.
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