Monday, October 8, 2007

Gondry's Dream

Motorola recently debuted an ad for the new Razr 2 phone directed by Michael Gondry. I love his work and I was positively surprised about this new spot.

The spot itself is great (reminiscent of past Gondry work like Eternal Sunshine…) but what's even better is the use of web to extend buzz for the TVC spot. On the dedicated microsite are an interview with Gondry, behind-the-scenes photos from the shoot and of course, downloadable desktop wallpaper (in the photo on the right is the one I chose). This site is more about the actual ad and directory Gondry, but should viewers want more product information, they can "experience" the Moto Razr2 at the product site.

Points for engagement!


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