Friday, May 29, 2009

Augmented Reality online

Augmented reality, defined by Wikipedia as a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time, is the the latest trend in online marketing.

Eminem's Relapse

Eminem is using it to promote his latest album Relapse. Users can print out an image from the Relapse website, then use their webcam + 3D tools on the site to spray paint it. The site will give prizes away for the best entries.


BBH China also used augmented reality to promote the WWF via a mobile app that "literally puts the fate of wildlife in your hands". The mobile bear interacts with the space shown in the user's mobile phone. 

Wonder if this will catch on here. 
Would depend I guess how many people have webcams, and how many of the total mobile phones in the Philippines have cameras. The latest study I saw still said that many people have legacy phones. 
But given that Second Life never really took off here, would be interesting to see if this hybrid will catch on.


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