Monday, April 19, 2010

so many digital questions

I came to New York with so many questions.

Digital practice in Manila is both exciting and difficult - so many opportunities to do fresh things in such a young market, but no established expertise yet to learn from.

Which is one of the reasons I headed out. To find answers to a lot of questions. I was sure that "the secret" existed out there somewhere and where else to start to find that but in New York?

I am taking classes at NYU from teachers who have been digital media practitioners over several years and have seen the Internet boom, burst and boom again. They know their stuff. But one thing is sure - they are still making things up as they go along. The space changes, objectives change, the market changes, we have to adapt.

I wish I could have discovered a cheat sheet for surefire digital marketing. But even the experts say, you never know. The space changes, the audience is dynamic and really, you can never know what will work.

Sometimes it is great to learn that there are set rules. SEO-ers make their careers trying to game the system. Wouldn't it be great if we could do that for digital marketing?

But I guess that would take some of the fun out of things. To be honest, one of the things that drew me to digital marketing several years ago was that the field is still, especially in Manila, wide open.

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