Wednesday, October 27, 2010

say vs. DO: how digital strategy should be like product development




what brands should SAY 
vs. 
what brands should DO

One of the biggest challenges I have with strategic planning
is that we are set up 
to figure out
what brands should
SAY.

When in fact,
digital
is,
or should be,
more about
what we want people to
DO.

What can we get them to do?
Share a video? Sign up? Tag?
What do they need help doing?
Getting free books?
Planning their garden?
Getting their kids to school on time?

Digital strategy
needs to become more like 
PRODUCT DEVELOPMENT.
Insight + Function

Whether we are creating 
a website,
an app,
even a Twitter feed
or Facebook profile,
we need to think about
what we want people to do.

The web is action-based,
and people want to 
click,
zoom, 
play,
share.

But we need to make stuff that helps them DO stuff,
instead of continuing to tell them "who we are", what is interesting "about" our product and "where to buy" it.

Digital Strategy = Insight + Function

What do we think?

Go! Do!
(Just kidding.
We don't need another ad.
Or another Cylon.)



SHARE:

2 comments

Maurice Pineda said...

Thanks for sharing this very useful post. Keep it!

----> digital marketing philippines

Maurice Pineda said...

Thanks for sharing this very useful post. Keep it!

----> digital marketing philippines

© be your digital best / digital marketing philippines

This site uses cookies from Google to deliver its services - Click here for information.

Blogger Template Created by pipdig