brands in the webvolution

Wired's latest buzz piece boldly declared that "The Web is Dead". Not the Internet, but the world wide web that is currently the main medium of transaction - linked web pages accessed by browser. They argue that the web is declining as we move toward a browser-less internet - "think apps".

This is right in line with the evolution of Webs 1.0 to 2.0 and soon, Web 3.0.

If 1.0 was about information and static pages, 2.0 is characterized by user participation and real-time data streams. The singular thesis of Web 3.0 has yet to be determined but it will center around portability, cloud computing, semantic and intelligent data.

For brands, especially local Philippine brands, where are we now and how are we ever going to keep up? This is something I've been thinking about and hope to write more about in the next few weeks:

• Which key Web 3.0 developments will have the biggest impact on brands
• Which (or are there any) brands are poised to win in 3.0
• How to move forward and who should spearhead the movement

Keeping track of where we are and where we need to go...