all the small things

Pitches
are about
big
EXPLOSIVE
ideas.

Comparing
agencies
side-by-side,
it becomes pretty clear
who has
the
biggest,
MOST EXPLOSIVE
ideas.

When it is time to think about
big
DIGITAL
ideas,
we tend to think
EXPLOSIVE.

CRITICAL MASS,
VIRAL,
CROWDSOURCED
EXPLOSIONS
of
BRANDED
GOODNESS!

Are we kidding ourselves?

Digital is
short-form,
slow-burn,
micro,
one-to-one.

It happens every second,
every minute,
every day.

"Online customer support"
Nothing new.
Twelpforce?
Works!
The magic is in the everyday,
one-to-one.

I don't know.
Am I wrong?

There can be magic,
in a great content plan.
Except,
that document
would be full
of little ideas
that might
make an impact,
but
over
time.
EXPLOSIVE
ideas?
Not quite.

I don't know.
Am I wrong?
(Hmmm this could be a song!
Ok clearly went on
haha
for too long.
Already.
Stopping
Now
!!!)

photo by Craig A Rodway	via PhotoRee