Monday, October 6, 2014

Like / Live

Today's documentaries. Good stuff.


Experts talk about the Twitter-powered discipline of "live storytelling" - how to design stories that are not fully told and leave room for audiences to participate, grow and change stories. Twitter-sponsored (and even posted on the TwitterAds page) but they use good cases and examples from politics to brands. Real time newsrooms included.


Social media changes what it means to be a teen - the constant drive for likes, retweets and shares and the images and actions required to continuously generate those results. Celebrities have become their own media publishers and fans become impressions ready to be sold. Marketers, brands and media franchises are poised to take advantage.


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