Friday, October 3, 2014

Smart's Free Mobile Internet Offer

In a piece on Philippine mobile growth opportunities back in 2010 I said that telcos should let us surf for free. Smart has done just that!

Their announcement last week made headlines. Though they were criticized for having only a 30MB daily limit, they have updated their offer with "Unli Facebook" which I imagine is the service that many Filipinos want mobile access to anyway.

Is this a move that they hope will further quash Globe? (Who sounded like real sour grapes after Smart's announcement went out.) Or is it an attempt to lure more subscribers into the mobile browsing habit? Will Facebook give Smart a usage rebate after they see Philippine engagement rates surge even higher?

The offer is on until January next year. It would be interesting to see, from the Smart side, if this offer gets users into the paid data habit.



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