Monday, November 23, 2015

Multi-Funnel Digital Strategy

Have been thinking about a through-funnel marketing approach, and tried to have this ready in time for the YMMA Summit last year. Couldn't get the framework done in a simple enough way to present, but fleshed it out earlier this year. Happy to finally be able to share.

Digital Ecosystem Strategy via Marketing Funnel from Bea Atienza

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