Tuesday, August 23, 2011


why Brands need to SAY + DO

HEINEKEN LIGHT STRATEGY: “Rather than settling for constantly mediocre instances and routines, the campaign celebrates consumers and their 'occasionally perfect' experiences. While every occasion is not right for Heineken Light, the beer is a perfect fit for those situations that call for something a little more unique, special and upscale.” (via)



Getting people to experience what we want our brands to stand for is most meaningful in the real world. But because of digital media we can now share activations and real-world goodness the whole world over.

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