buzz campaign - who you gonna call?

Or, AI(D)A in the NYPL

So I went to the New York Public Library on 42nd last Saturday. I love books and wish I could have grown up with establishments like these in my city (in fact I dream of opening on in Manila one day), so I definitely wanted to go at least once on this trip. I was on Skype with my family (who are back home in Manila) right before I went, and my sister mentioned that I should try doing my own take of a "sweded" Ghostbusters spoof. Right.

But while I was in one of the reading rooms on the third floor, who should show up but the "Ghostbusters"! Attention.

They walked into the room, serious expressions on their faces. Soon two "ghosts" showed up - as in two guys wearing bed sheets. I thought I took a video of the "chase" that ensued, but it didn't work out. (I don't know how but the video I actually took was of my laughing chin.) The busters chased the ghosts out of the room.

On my way out, librarians were handing out petition letters - ah, the product sell. Turns out that the library's budget is in danger of being cut and they looking for support to retain it. Interest.

Naturally I turned to the web. This is what came out when I first opened their website:

It lists the "product features" that may be lost if they lose the $37M. I would definitely sign up if I actually lived in New York! If I was an actual resident who was at the library or on their website, it seems likely that I were some sort of stakeholder and would definitely care if up to ten branches were shut and service cut down to four days a week. I would have signed the petition. Action.

I think they could have made the Ghostbusters effort even more hardworking by seeding a video of the chase, or asking one of the dozen people who pulled out cameras to post their images. Unless that wasn't their intention at all? I don't know. But I found it extremely unexpected, especially since it happened on my first time to the library! If their objective was to increase sign-ups, it would have worked on me!

Can Google Trends predict the outcome of the Philippine elections?

Here is the Google Trends screenshot on Noynoy, Villar, Gibo and Gordon. Looks like Noynoy has the most searches as of today - is that how the elections will play out? Let's see.

digital marketing: channel strategy

I used to link my Twitter & Facebook status updates – when I updated one, it would automatically push it to the other. I would write “I had the best time last night!” on Facebook, and it would go out to the Twittersphere, and all of my tweets about the latest digital conference were blasted to my Facebook contacts. Off-strat?

There are so many social media platforms and it’s hard to keep track of, let alone maintain, dozens of profiles – social networks, professional networks, blogs, microblogs, lifestreams and most recently, social mapping services. Even Yahoo! and Google now ask for status updates. We want to be everywhere at once, but actually keeping up appearances on all these sites can become complicated and time-consuming.

So we turn to sync – auto-updating Twitter and Facebook with one entry on Plurk. Or we register for services like Quub that update multiple sites at once. 

Channel strategy

Each of us has an online personality manifested by presence on different web channels – Facebook, Multiply, LinkedIn, a blog, etc. And we need to recognize that each channel has (or should have) a different objective. LinkedIn is a professional channel. Facebook, Twitter and YouTube could lean more toward professional or personal, depending on our contacts and how we use the service. But to keep ourselves sane, it helps to figure out what we are doing – and what we hope to achieve – on each site.

Most people are in it purely for personal reasons – connect with friends and broadcast the latest farm acquisition. But as more people turn to the web for professional branding, the lines blur .

What I’ve done is to map out (a) the key platforms where I want to participate, and (b) what kind of communication on each, depending on whether I have, or want to have, more of a personal or professional network on each one.

 Personal vs. Professional 

I finally decided, for example, that Facebook should stay a private channel. It is a site where I interact with a lot of close friends, which isn’t necessarily something I want to expose to a potential employer (theoretically :P). I also have so many notes and photos that have nothing to do with my professional self, not things I want to come out about me on a Google search. So Facebook is just for personal contacts and people I actually know! Most of my Flickr photos are private as well.

Twitter, on the other hand, is supposed to be a professional channel – digital questions and thoughts, Foursquare updates (a grey area – personal details since they’re location-based but also professional for now, since participation is a digital thing?), links to blog posts. Not to say that I don’t shout out to friends and update about other interests (#nyc, #glee, #yankees!) as well. Other professional channels that I want to build on are LinkedIn and Posterous.

Figuring this out has helped me decide what content to post on which site.  

Brand channel strategy 

Brands need to take the time to do this kind of segmentation as well. The line isn’t as clear as Personal vs. Professional, but communication should still change depending on the channel. Simply syncing Twitter, Facebook and a corporate blog with one-size-fits-all content is a terrible strategy. As a consumer, I think that brands that have exactly the same content on Facebook and their corporate blog are lazy. Users should get added value from engaging with a brand on multiple touchpoints. Cross-linking is of course a great practice, but communication can’t end there.

Here are some ideas to get started on strategizing communication on the most basic platforms:

• Facebook: Take advantage of the community and easily visible reactions to your content. Ask users questions and post things that they can “Like”. Maximize tabs with unique and engaging apps.
• Twitter: Great for 1:1 conversations and short-form updates about brand, product and industry news. Great way to announce links to new content on other platforms.
• Corporate Blog: Longer-form content about brand, product, category or industry issues. It is a great way to build credibility within your field.
• Posterous or Delicious: Re-posts of industry news.

Trial-and-error, but start somewhere 

There are no hard-and-fast rules and I think most brands will have to try several tactics across the board before finding out what really works. But getting out there and trying is what is important.

I read an article today about Boeing’s reaction to a letter from an eight-year-old who volunteered ideas about a plane design. Their initial response was to send him a letter officially saying that they weren’t accepting his suggestion, probably an SOP response formulated by their legal team. People criticized Boeing at first, but they jumped in to the discussion and explained their situation to consumers, “We’re expert at airplanes but novices in social media. We’re learning as we go."

photo by Great Beyond	via PhotoRee

digital marketing on mobile - will it finally take off in 2010?

Is this the year mobile will finally take off?

NEW YORK - Mobile is happening. Location-based social networking services are battling it out, and the city is alive with augmented reality apps. Barcode scanner apps are must-haves for competitive pricing while shopping. And iPads abound!  

If 2009 was Twitter year, 2010 is the year of (mobile) social mapping.

There is huge potential for a country like the US with near perfect mobile penetration – everyone is walking around with a GPS-enabled device that enables location-based and contextual communication that is hopefully more relevant. At the same time, users are ever-connected to the web and can pull up content as needed – it still blows my mind that I can watch YouTube videos while waiting for the train thanks to the great (and often free!) WiFi.

Is this the year mobile will finally take off in the Philippines?

Technically mobile took off in the Philippines in the mid-nineties. We could text with one hand and were "d2 na me"-ing before anybody in the first world. Today we have a flourishing blogging community and are some of the most engaged social media users in the world. We even have our own crop of YouTube celebrities.

So why hasn't anybody monetized mobile?

(I'm trying to find stats on the mobile internet access in the Philippines "not taking off", but haven't yet. I don't think it is a huge stretch though to say that it has not reached mass-level usage.)

My take on this is that people are hesitant to pay for mobile browsing. The availability of the iPhone and Blackberries has certainly helped to drive usage. But the reason that mobile communication really took off in the Philippines in the first place was that at just PHP 1.00 per text (that's only USD 0.02!), it was the cheapest and easiest way to communicate. Most people still prefer Prepaid (similar to AT&T's Pay-as-you-go Plans) to Postpaid, which locks users in for two years with a minimum monthly spend whether or not the phone is used. Prepaid allows users to load their mobile accounts with micro top-ups, as they have disposable cash. That's the third world model I guess. In which case, are people going to spend their extra cash on mobile surfing?

Going online in the Philippines has rapidly risen over the past few years with the rise of Internet Cafes, where users make micropayments per minute or hour. This way, Filipinos can skip the (expensive) hardware hurlde of having to invest in a laptop or PC, then having to pay an additional fee for dial-up or DSL. There are in fact vendors trying to sidestep this problem - Smart's SurfTV gives users a modem that can be connected to their TV, loaded through prepaid credits and used to go online.

I think though that we will see Filipinos turning to the mobile (instead of their TVs) to skip that hardware hurdle, as data plans become more affordable and user experience on mobile improves.

Opportunity mapping

Here are a few areas that need to be improved to drive mobile internet adoption

• HARDWARE: Affordable handsets with cameras and GPS and better mobile surfing user experience.
• CONNECTIVITY: I think that telcos should let us mobile surf for free! Give consumers a chance to build the behavior and habit of mobile browsing, with faster connections - Filipinos love watching YouTube videos, that should be the litmus test on wireless internet speed.
• CONTENT: If people can get a better experience checking or updating their Facebook or Twitter accounts on their computers, they may not pay extra to do it on mobile. Not to say that I and many others don't already do this! But we need some location-based applications or content that have different user experiences when used on mobile. Foursquare is a good example, and it won't even work on a PC.

Summing up

I'm not sure where telcos are going with this (not as if I don't have a telco client, I should definitely ask), but I would seriously invest in some of these opportunities to shift Internet usage from PC to mobile. The potential of creating a context-aware platform of relevant communication that combines data, behavior (e.g. each user's past searches or sites visited), as well as editorial content (trendspotting and trend-pushing) is huge.

Telcos have to be the first to invest in some value-driven communication that will educate the market and build the behavior.

I used to think that nothing would supplant my net access through PC. But now that I've seen the difference of mobile surfing, I would at least add it to my "repertoire" (as our strat planners would say). In addition, I would pay more to have access to products and services on-the-go — ever hear a song then download it on the spot on iTunes? Life-changing!

real-time social media stats

Awesome! Via Socialtimes.com

seo your face

Am taking a class on SEO (search engine optimization). We've gone through the ins and outs of the biggest components of Google's search algorithm. Nobody knows exactly what goes into Google's "secret sauce", but there are some key rules, which I won't go through in detail (but which you can check out here).

In essence you need to figure out a few terms that you want your site to be associated with via search. The bigger your site, the more terms you can target. But you need to "tag" both content and HTML with those words, so that Google gets a good idea of what your site is about. (It obviously isn't this simple but am choosing this to segue to my main point!)

It makes sense to focus your website or blog content, just like you would do for any publication, film, radio or TV show. But going through the rules made me uncomfortable. SEO includes a good level of "stuffing" your content with your keywords. Which means that if you want your site to come out in a search for "travel deal", you would need to work that phrase into as much of your content as possible, without turning Google off by your persistence in wanting to be found for "travel deal" (that's "travel deal" by the way, not "travel dealS"; plurality apparently makes a difference!). That makes a lot of sense. It's a balancing act. Leave them wanting more? Nobody wants the cow when they can get the milk for free?

Coincidentally, my first SEO class was held just days after the 140 Conference, where @1000timesyes guy talked a lot about the detrimental effects of Google ranking and SEO on good writing - "Good writing dies at the hand of search engine optimization."

I know I need to focus my content somehow, but how about finding my own voice? How about writing about topics that make me feel something, instead of writing about "onsite computer repair", if that is my targeted key term? How about inspiration and chance and maybe even touching someone with something that doesn't make any sense except to you and that other person in the world?

Alas we need to play by the rules, Google's rules. Because search, is reality.

#140conf: it's about the people

140: the maximum number of characters in a tweet. 

The 140 Conference brings together industry professionals who have found great ways to share their passions using Twitter and social media.

Found out about the #140conf by accident through a tweet by Ashton Kutcher and quickly got a ticket with the help of event planner Jeff Pulver (@jeffpulver). What a great day.


A few themes from today


we can't only focus on numbers  

the disadvantages of a web that is so dependent on data

Chris Weingarten (@1000timesyes) claimed that the algorithm-based search engine results have ruined music writing - online publications are more concerned about keyword optimization than quality articles and artists are consumed with constantly producing new content over creating good music. All in the name of rising to the top of SERPs. The result is terrible writing and the loss of stumble culture. He was very explicit about his feelings; his closing sentiment: "Fuck the numbers, fuck math."

Even from the education industry, Chris Lehman (@chrislehmann) also asked that we rethink numbers. As an educator, a big frustration is that while technology is helping kids learn and experiment more than ever before, the only results that "matter" are tests. He challenged data this way asking why we trust a test given on one day, instead of testing learning everyday. He pushes this even further by claiming that technology must be "like oxygen - ubiquitous, necessary, invisible; when was the last time we took kids to a pencil lab?". The best soundbit: "What if we dare to think that school isn't about preparing for the real world, school is the real world!" He got a standing ovation.

And everyone from Gary Vaynerchuk to David Carr (@carr2n) warned that we not to be so preoccupied with the number of followers we have. Said Garyvee, "Bullshit, bullshit, bullshit!" (It seems the social media bunch is very self-expressed... surprise?) We need to realize that value of Twitter is in relationships.


power to the people  
social media & twitter as enablers

One of my favorite speakers of the day was Jay Rosen (@jayrosen_nyu), Journalism professor at NYU. He gave an interesting snapshot on the evolution of news: self-informing small villages > larger communities with increased opacity > trade and private intelligence > birth of the public and birth of the modern press. His take is that Twitter extends the press (and essentially empowers) since it goes back to allowing us to self-inform. "We're now experiencing a revolution in the near-ness of things." Loved this (and probably paraphrased too much... would love to take a class of his).

This was my first time to hear Gary Vaynerchuk (@garyvee) speak. His main spiel was about feeling and being "obnoxiously lucky", that we are experiencing this innovative and creative time. One of the guys in the Q&A said that he was from Brittany and asked why Gary has never featured any products from that region, why not cider? To which Gary replied, "Dude, f*ck me, get your own show!"


the power of one  
via this one-to-many medium

Of the panel on Emergency Communication in the Real-time Web, Luke Renner (@firesideint) was in Haiti during the recent earthquake and was still emotional about his experience. After the quake he tweeted that he was an American in Haiti and that he was available for calls. "The first call I got, was from Ann Curry." Ann (@anncurry) was also on the panel and was on the ground covering the quake.

Sweetest speaker was definitely Alon Nir (@TheKotel). He put up a Twitter account that invited people to send in their prayers, which he promised to take to the Kotel in Jerusalem (where people customarily insert slips of paper with their prayers into the wall cracks). After just two weeks he was overwhelmed by thousands of responses. Seriously, overwhelmed! But he turned to those same followers to find help to translate the tweets into a printable format, cut and roll the prayer strips, then actually put them into the wall. Check out his blog for the full story, a photo of his "prayer printer"!


HOW ABOUT BRANDS?  
that is my day job after all!

I spend a lot of time trying to figure out how we can or should be more engaging and innovative in the digital space to "really engage consumers". Today was an eye-opener.

Social media, Twitter included, is already complete without brands. The web was created for free-enterprise! The web's DNA and hardware go against "strategic communicaton" and branding. It was meant to be stealthy, to strike hard and fast anywhere and for whomever could figure it out. Yes we need to monetize, yes these are businesses. And there are definitely business opportunities. But this space is occupied by people, not consumers. And these people are making things happen on their own.

As marketers who have things to sell, we need to understand and *respect* how people are engaging on social media, how people are maximizing this technology for human enterprise! To come in and merely sell not only won't work but it would be disrespectful of the people who have made social media valuable through connections, interactions, innovation and experimentation - seen through the real life examples shared by speakers at the #140conf.

When we bring brands online, especially to the text-only medium that is Twitter, we need to be sure that they are ready (and excited!) to engage in real conversation. If possible, do something different, provide a service. We don't always approach social media from this point of view.

The speaker that I will close with is former ad man Hank Wasiak (@hankwasiak). He gave a lot of great insights but key is that the new P (in the formerly? 4P's) is PEOPLE - brands need to have People strategies to make an impact.

So, an awesome day. Feel bad that I won't be able to join tomorrow's session, but am excited that work calls. Hope to enact a few People strategies!

what is social media?

There are  so many articles about this online, but this video explanation from Common Craft is one of my favorites:

so many digital questions

I came to New York with so many questions.

Digital practice in Manila is both exciting and difficult - so many opportunities to do fresh things in such a young market, but no established expertise yet to learn from.

Which is one of the reasons I headed out. To find answers to a lot of questions. I was sure that "the secret" existed out there somewhere and where else to start to find that but in New York?

I am taking classes at NYU from teachers who have been digital media practitioners over several years and have seen the Internet boom, burst and boom again. They know their stuff. But one thing is sure - they are still making things up as they go along. The space changes, objectives change, the market changes, we have to adapt.

I wish I could have discovered a cheat sheet for surefire digital marketing. But even the experts say, you never know. The space changes, the audience is dynamic and really, you can never know what will work.

Sometimes it is great to learn that there are set rules. SEO-ers make their careers trying to game the system. Wouldn't it be great if we could do that for digital marketing?

But I guess that would take some of the fun out of things. To be honest, one of the things that drew me to digital marketing several years ago was that the field is still, especially in Manila, wide open.

be your digital best !

I am pressing replay on this blog.

I haven't been very serious but now that I have begun a "digital immersion", I am re-thinking a lot of how I do things... including the grand opinion piece that is (supposed to be) this blog.

I have a lot of opinions, in general I think I overthink! But that doesn't mean that I cannot categorize and catalog my digital thoughts into a coherent, focused hub on Philippine digital marketing.

The local digital practice is blooming. Filipinos have found their way online and are some of the most engaged in the world - blogs, social networks, social media. But, as is symptomatic of digital business, monetization is still a challenge. Everyone is scrambling to gain "expertise", partnerships are being formed, AORs are being selected. But who, really, has a handle on things?

I am no expert. Given that the space changes every second I don't think anyone can really claim to be. But we can definitely learn from each effort and try to get a handle on upcoming trends. And this blog is one of the places where I plan to do that.

www.beyourdigitalbest.com will run the gamut of topics involved in building a digital media marketing practice. This will include Philippine digital marketing issues and challenges, digital strategy, local and (relevant) international trends, traditional agency life and sometimes my perspective as a consumer of both products and content.I might include a little bit of branding and general communication also.

And one day who knows! Let's see where this goes.

me to pete cashmore?

hello, new york

Am determined to punch something out, even if it turns out to be absolute dribble! Otherwise I might end up never writing.

On New York...
Parks in the middle of random busy blocks. Beer gardens hidden behind take-out counters. Renoir, Mondrian, Pollock within walking distance. Avenue Q a few minutes away. Unlimited Metrocards that will take you up, down, up, down, up, downtown. School campuses sprawled around the city. Popup musical acts on the street. I love this city. Can I stay here forever?

On Digital...
Interesting first day of class - trend overview, networking, introduction to digital strategy tools. Some takeaways - 

All media is social! So we need to enable. / But we also need to understand the technology. Build the technology. / Even in a market as mature as the US, people at every level are trying to get a grip on "digital" - so there are always opportunities for people who can be consultative and generalists. / There are no best practices... yet.

Things change so fast and everyone has to be smart about keeping up with the developments and filtering what is going on to see how it affects different clients, brands or projects... Maybe this is why I could relate with this Morris Lewis (Alpha-Pi) at the Met.

happy new year

Today is my birthday. I am twenty-seven! Got a birthday text a greeting me a happy new year. That thought seems so apropos (for a party but also a crime, just kidding Maureen) for this particular birthday.

Got on a plane yesterday and have a one-day layover in LA before heading to New York. I am spending a few months there, mostly to study digital media marketing at NYU. Am so excited. Being in New York at all will be awesome!

I am especially looking forward to class. Most of my career has been focused on the digital space, and I've gotten to practice a lot through the help of very supportive bosses and officmates, and some of our forward-thinking clients.

But we know that in a media climate characterized by pull instead of push, brands have to be extra strategic to create cut-through digital work. And I realized that I didn't know enough about the space to make the best strategies. There is infinite room for innovation and experimentation, but there are also a lot of best practices.

And my thinking is that I can't take us out-of-the-box, if we don't know what rules to play by.

So this summer (it is summer in Manila, but [cold] spring in the US), my plan is to learn the basics - how are things "supposed" to be done? Then we can see about breaking the rules... So expect a lot of reflection-type stuff from my New York digital media Spring / Summer :)

It's going to be a happy new year.

fail whale speaks

Twitter's "fail whale" image, shown when the site is down for maintenace, has gained a following of its own. But have we been duped? The truth, from McSweeney's.

FAIL WHALE SPEAKS.
BY MARCO KAYE


Call me Sam. Or Successful Sam, since your cutesy rhymes and alliteration seem to travel well on the Internet. If you really wanted to get my attention, you'd call me click click clicka click Saaaaammm click click. If you ever took more than 140 characters to understand the story of how I came to float in the air using only eight birds and a fishing net, you'd never label me by my shortsighted "meme" again.



CLICK; OR, THE CLICK

About six years ago, I was taking a quick oxygen break from a Colossal Squid hunt in the Southern Ocean. Imagine a tractor-trailer (me) and a Greyhound bus (squid) wrestling in a vat of pitch-black gelatin. My enemy has tentacle clubs lined with razor sharp suckers and I just have this big, dumb-looking mouth. These hunts require every ounce of my blubber. As a result, any break from the melee—the sun on my back, the wind fanning my block-like head—really gets my mind going. During one particular reprieve, I remember thinking how Antarctica looks like an apostrophe. That led me to the idea of the grammatical possessive, as in Sam's squid that he will soon kill is thousands of meters below. I wanted to tell every sea creature in all five oceans about my dinner. Then I thought about the Italian woodcarver (who calls me by another horrible name, Monstro) living inside me. He sends out messages, only at a limited scale. They are fashioned out of planks of wrecked ships and don't even make it to Chilean Patagonia. Apparently, he is looking for his son who is also made of wood. I find the whole situation really weird.

You humans are strange creatures. You extol your every technological advancement, call your cell phones smart, and describe social media as a revolution. Meanwhile, whether you realize it or not, nature has already bested you. For fifty million years, whales have been using sonar to broadcast our status across hundreds of nautical miles. My social network numbers in the thousands. Once, I picked up a female in Madagascar. We rubbed up against each other and sloughed off large sheets of skin. That's no euphemism for sex. It's how we keep ourselves free of disgusting marine organisms.

Dear me, I've lost my thread again. Sorry, that's just how my brain works. It's the largest of any animal, ever, with a highly developed neo-cortex. Long story short, I invented Twitter.



CLICK, SLOW CLICK, CREAK

In 2006, I was summering in the San Francisco Bay, still thinking of that apostrophic break from the hunt. During my stay in the Bay Area, I had my inner Italian inject some orange-crowned warblers with spermaceti, the wax in my head cavity, imbuing them with whale strength and creating a mental bond between the birds and I. Then I digested the Italian, as he was no longer needed. My plan was falling into place.

A few days later, I noticed a group of young men eating burritos at a bayside park. They were whiter than a beluga, with heads just as bulbous. Tech nerds of the highest order. My suspicions were confirmed when they entered a building bearing the ill-designed logo of an Internet startup. Luckily, their loft space afforded the room I needed, and under the cover of a foggy night, the birds hoisted me in with a fisherman's net through a large window.

Fueled only by a few morsels of leftover calamari I rescued from the garbage, I had the birds draft a proposal for a service I selfishly called, "Whalr," using my ideas of global sonar. The sun was rising as the warblers carried me away. Judging by the illustration that made me famous, someone must have seen me as I left, although I rarely smile and have a white, freckled underbelly not represented in the picture.

It's ironic, and not in a hipsterish way, that I came to be associated with the service not working. Every day I Direct Message @Biz, @Ev, and @Jack, the "founders" of Twitter, asking them to give me credit or, at the very least, one of their Webby Awards, but I may as well be sending missives into the Pacific Trash Vortex. I've taken to swallowing glass bottles, hoping they contain alcohol. Sometimes I'll slap my tail flukes against the water really hard, just to see if I feel pain. Tourists on boats take pictures and applaud at my flagellations. I guess they love watching me suffer.

Maybe I am a failure.



ONE LAST CODA-CLICK

Thomas Jefferson once said, "He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me." And we applaud his humility and graciousness. Yet have we forgotten that this candle he's talking about was made from the stuff found in my great-great-grandfather's head? Us whales have given you humans a lot. By Poseidon's codpiece, I'm proud to see Twitter continue to proliferate. The illustration you've come to know me by is charming, and after all I am flying. My moniker, however, must go. It was already rough being called a sperm whale. But you've managed to find a word that's worse.

Whales have gotten this social media thing right for millennia. We've been using broadband clicks to communicate long before you humans fell in love with the practice. Help me rewrite the history books, as I don't have hands. Retweet my message, hashtag it, put it in a bottle and fling it out to sea. That's where you'll find me, trying to figure out Google Buzz.

Logorama

Logorama takes place in a city made up of brands and logos. Three storylines converge in a car chase-turned-hostage-situation-turned-natural disaster.

Most notable is the use of an estimated 2500 logos to make up the city scape and characters - including Michelin men cops, Pringle truck drivers and a Ronald McDonald hitman.

The story was not remarkable and it seems like a point that has been made before. Hell via capitalism when nature has her revenge? We get it.

What was more interesting to me was that a few minutes into the film, everything started to blend in and I stopped noticing the brands despite their blatant exposure. Maybe the idea was about the immunity we develop toward publicity images (ala Berger) the longer we are exposed to them. But then another IBM building, Levi's skyscraper or MGM lion (actual zoo lion) reminded me that I was in Los Angeles ala Logorama.

Or maybe H5 was just having fun. In which case it was a good 15 minutes for me, too.



Am also not sure how they got away with all of the copyright issues. I guess as long as they're giving it away for free as a creative project?

jeter for gilette

I will click any Derek Jeter web ad!